To make things easier for the users, Roku has also created an opt-out page where it’s written that, ‘Roku is going to display personalized advertisements on non-Roku OTT devices’, which could be set-top boxes, smart TVs, gaming consoles and 3rd party media streaming devices. Roku has also sent out an email to all its users that states, ‘We are eagerly waiting for a wide range of distribution opportunities for Roku channel, but nothing in specific can be shared right now’.
On Roku TV and Roku media streaming devices, Roku channel works as an ad-supported Video-On-Demand service. Roku channel provides free, ad-supported access to more than thousand movies and TV shows from famous production companies in the world like Lionsgate, Sony Picture, Warner Bros and MGM. Roku has also mentioned that it is going to add Live news programming to its network, which will be sourced from reputed news channels such as ABC News and other similar networks.
Samsung Smart TVs are already getting Roku channel from the factory, but the move of providing Roku channel to third-party streaming devices such as Tubi TV and Crackle. Not to forget, the company will provide Roku channel to game consoles as well, which is something that hasn’t happened before.
Roku’s move can be considered beneficial for others as well and not just Roku. Other devices that will get Roku channel can provide their users with some excellent content that is available on Roku, whereas, Roku will get more eyeballs on its network. So, it’s a win-win situation for everyone, Roku, 3rd-party streaming devices, game consoles and customers.