There are many companies trying to gain market share with their streaming devices but not succeeded in their objectives. Apple Company is also among that, which is always updating its set top boxes to become super power in this field. Roku always win the race of media streaming players by leaving behind all its rivals. The devices are so user-friendly and not so pricey. Every details of each product is mentioned on the official website Roku com . These characteristics makes the Roku, a king in the electronic market.
A recent research by the Park associates in the past may reveled that Roku led all of its rivals in sale from year 2015 to year 2016. The set-top box of this company accounts for 30% of total profit. If we talk about others then amazon contributes on 22% while Apple TV claimed 20% only with second and third position in the race.
Roku is a small private company that manufactures only streaming products. We will now put some light on Roku. Roku is basically a device that is used to stream the contents from mobile to TV screen. This device is connected to TV through the HDMI wire. In order to start streaming, you need to set up Roku account on the website. After successful completion of its registration, you will get Roku link code on the TV screen that you need to put in after signing in. the setting up process and streaming process is so easy that even a senior citizen can set up this device. It only requires WI-Fi connection for connecting to the internet and with the Smart device like tablet and mobile phone. This is the only reason why the Roku is been into the single market only. They have not expanded to the other segments.
The company feels pride in serving the customers with latest device and technology. The users of this device also respond to the company with positive reviews and always keen to know about the latest release. If you find any problem while entering the link code then the code will be available on the Roku com link from where you can copy the code and paste to your account. Roku set top boxes are also preferred by many people as it’s easy to use with no monthly fixed charges like that in cable TV subscription. Roku is best platform for media players.
Roku offers both the devices: stick and set top box under the Roku platform. The functioning of both the devices is same but the only difference is of shape and size. The connectivity is different for both the devices. You will connect set-top box only with Ethernet cable whereas there is WI-Fi option available for Roku stick. Lots of users of cable network are switching from current cable network to Roku device but there is one thing that is absent in this streaming device and that is option of live TV. There are lot of contents available on Roku app for streaming so they find it more suitable then the normal cable network.
Anthony wood founded Roku in 2002 and launched set-top boxes and stick after previous launch of Replay TV. The company earned revenue from both the devices launched after Replay TV. The secondary source of revenue was through advertisements on the channel and selling of Roku TV that has in-built streaming feature. More information and support for your Roku with the smart TV is available on www support Roku com . you can check the configuration and version of your Roku firmware from this link.
The company is planning to offer an IPO to the public but this news has not been released publicly so far. The company is focusing more on its streaming product rather than getting profit by offering IPO. The company believes in the quality than to profit.